I suppose I should begin with an introduction, so eh hem (clears throat)
Good to meet you all, my name is Graham Bunting and whilst I have been blogging and tweeting for some years now, I decided to start a new blog with a specific purpose.
Mostly I have been sharing my thoughts almost randomly about whatever was on my mind at the time, but this blog is specifically for me to engage and share regarding channel business engagement. My definition for this where the transactions with customers of your product or solution are transacted through a third party “channel” partner. There are various models of this, but mostly it is advantageous for vendors to take their solutions to market through an established channel partnership – either directly through partners or via a master distributor and I will endeavour to cover as much as I can as regularly as I can for those that are interested. Stay tuned